Are you proving yourself as a media provider?
In the media industry, you need a simple way to prove your value to your clients. The question is, how do you do that? The answer is simple: By not only providing quality services to your clients but also giving them demonstrable results.
Media advertising isn’t cheap (a national television ad costs $100,000 a day! [PDF]). That being said, a staggering 40 percent of marketing budgets are wasted on campaigns that don’t work. No one (especially not your clients) wants to waste that kind of money.
Let us help you address key issues in your selling process.
Can you provide your media clients details about their calls?
Both you and your clients want answers to the five W’s (who, what, when, where and why) in regards to phone calls. Being able to provide your clients with this information not only sets you apart from the competition but increases your bottom line.
Which of your clients’ media ads are most effective?
If your clients are running ads on television, radio and a billboard simultaneously, wouldn’t it be convenient to know which ad generated each call when it comes in? Call attribution technology saves both of you money by providing tangible proof of which ads are working and which ones aren’t.
Is your staff responding to media leads in a timely manner?
Patience is a virtue. But not when it comes to responding to your customers. If your staff isn’t promptly responding to leads, then chances are those leads will go elsewhere. Your customers shouldn’t have to wait to hear from you.
Is your media staff properly handling calls?
It’s a fact: Unhappy customers are less likely to continue doing business with you (91 percent, to be exact). So how do you keep your customers happy? Try superior phone service. (We hear it’s all the rage these days.)